SOUL & SABOR SANTA’S HOLIDAY WALK 2026

A journey of dignity, support, and direct action in Midtown Atlanta.

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A Gift For The Heart Before Your Christmas Dinner

Santa has taken the streets for the last three years to celebrate Christmas, bringing smiles, warmth, meals to our unhoused neighbors. Last year was truly special—having close friends join in to walk alongside with Santa and share love and Christmas cheer together made a meaningful difference. There is nothing quite like witnessing the genuine joy on people’s faces when they see Santa.

This year, we invite you to join us on the streets and celebrate with us on a whole new level together alongside with Santa—Rudolph, Snowmen, Gingerbread friends, and a holiday characters of all kinds! Put on your favorite festive costume and step out to share this moment of unity and hope, with those who need it most.

Let's see how many hands we can hold as we share warmth on the streets and how many smiles we can bring to our brothers and sisters living out there.

For many years, I looked forward to every December with great excitement.

It was the most special date of the year: my birthday, Christmas Eve, and with it, the hope of Christmas Day and the Three Wise Men. However, there was no Christmas tree, no birthday party, or anything like it in my home. Even so, when I woke up, I innocently searched for gifts all around the yard, on the roof, and under the bed... but I never found a single present.

That feeling of disappointment drove me to take action from a very young age. Before those dates arrived, I would go out to sell candy and organize raffles in the neighborhood to earn a little money and buy small gifts for my parents and nephews, discovering that the true gift was making others smile. Walking through Atlanta, I discovered the vast number of people who, without a doubt, feel Christmas just like I once felt it: with disappointment.

OUR MISSION & MANIFESTO

IMPACT & VOLUNTEER SCHEDULE

Walk Route

CODE OF COMMITMENT & RESPECT

Respect & Dignity:

Every person is treated with absolute respect, empathy, and genuine human warmth.

Punctuality:

Gathering and check-in begin promptly at 11:00 AM on December 25th.

Pedestrian Courtesy:

We strictly walk on public sidewalks and marked pedestrian crossings.

Zero Footprint Commitment:

We guarantee leaving every point along our route and the BeltLine area completely clean.

JOIN THE CAUSE!

01
Be a Volunteer:

Walk with us on December 25th or help us pack on December 23rd.

02
Sponsor / Business Partner:

Partner with us through your local business or brand by donating supplies, food, or logistical support.

03
Donor / Spread the Word:

Make an in-kind donation or share this page with your contacts.

UPCOMING EXPERIENCES